首先還是平面動線規(guī)劃,我們將能夠提供咖啡、茶飲的公共會客區(qū)扭轉了45度角,深圳展廳設計作為空間的核心,也是閉環(huán)參觀路線的起始點。為顧客提供休息,思考和溝通交流的放松空間。
First of all, the plane moving line planning, we will be able to provide coffee, tea and other public meeting areas to reverse the angle of 45 degrees, as the core of the space, but also the starting point of the closed-loop tour route. Provide customers with a relaxing space for rest, thinking and communication.
其次是如何讓路過店面的消費者與店內產生互動,半遮半透、欲說還羞的效果,深圳展廳設計店面的實墻和虛空部分的比例關系的把握,退讓關系的把握等等。
Secondly, how to make the consumers passing by the store interact with the store, the effect of half-covering, half-revealing, shame-seeking, the grasp of the proportional relationship between the real wall and the empty part of the store, the grasp of the concession relationship, and so on.
深圳展廳設計把原金意陶的標識的紅色拉出店面,配合深灰色大面積底色,醒目異常。我們設計的金意陶“精神堡壘”——金小獅,可愛怡人,代表著佛陶精品。小小的金色金屬logo在光源的照明下,精致而不失品牌高度。長長的入口通道拉滿了儀式感,超大的LED屏震撼人心,讓人產生一探究竟的興趣。
Pull the red color of the original Jin Yitao logo out of the store, and match it with a large area of dark gray background color, which is striking. Golden Lion, the "spiritual fortress" of Jin Yitao designed by us, is lovely and pleasant, and represents a fine product of Buddhist pottery. Under the illumination of light source, the small golden metal logo is exquisite without losing the brand height. The long entrance passage is full of ritual, and the oversized LED screen is shocking, which makes people interested in finding out.
公共區(qū)域拉低照度與素材區(qū)形成鮮明的對比,再通過模擬間的過渡,深圳展廳設計使顧客一步一景,不同的區(qū)域產生不同的心里變化和訴求。
The low illumination in the public area is in sharp contrast with the material area, and then through the transition between simulations, customers can see one scene at a time, and different areas have different psychological changes and demands.