一層作為直接面向消費(fèi)者的入口，宇合光年通過多樣化的櫥窗展示和互動元素，打造沉浸式消費(fèi)體驗。主題實體櫥窗、藝術(shù)櫥窗和櫥窗畫面貼紙結(jié)合，吸引顧客駐足并參與互動。仿真綠植圍擋和情景雕塑增強(qiáng)了空間的趣味性和社交屬性，提升了顧客的參與感和品牌認(rèn)同感。

The ground floor, serving as the primary point of entry, emphasizes immersive consumer experiences. Through a combination of themed window displays, art installations, and interactive design elements, it invites visitors to explore and engage. Features like realistic greenery partitions and themed sculptures enhance the space’s appeal and social functionality, fostering deeper customer engagement and brand loyalty. 

二層將休閑娛樂與文化藝術(shù)完美結(jié)合，通過模擬烘焙店、咖啡店和藝術(shù)體驗館等業(yè)態(tài)，營造輕松愉悅的氛圍，創(chuàng)造出無限空間感，增強(qiáng)互動體驗。便民設(shè)施如云診所、社區(qū)食堂和便利店，滿足居民日常需求，進(jìn)一步增強(qiáng)社區(qū)凝聚力。

The second floor seamlessly integrates recreation and cultural arts, featuring concepts like a simulated bakery, café, and art experience center. These elements create a relaxed and enjoyable atmosphere, offering a sense of boundless space while enhancing interactive experiences. Practical amenities like community clinics, dining halls, and convenience stores meet daily needs and strengthen community bonds.  

三、四層圍繞健康生活方式和文化藝術(shù)交流展開，打造了一個充滿活力的生活區(qū)，傳遞積極健康的生活理念。這里集中展示了文創(chuàng)工藝品店和書吧，打造了小型藝術(shù)展覽空間。通過實體櫥窗、玻璃貼畫設(shè)計以及燈光和實體陳設(shè)，營造出濃厚的文化氛圍，吸引了藝術(shù)愛好者，成為文化活動和創(chuàng)意交流的理想場所。

The third and fourth floor focus on healthy lifestyle and cultural exchange, crafting a dynamic lifestyle hub that promotes a positive, health-conscious ethos. This space features cultural craft shops and book lounges, creating a curated small-scale art exhibition. Through the use of curated window displays, glass illustrations, strategic lighting, and tactile installations, it establishes a rich cultural ambiance, attracting art enthusiasts and fostering a vibrant venue for cultural events and creative dialogue.

03 IP打造：創(chuàng)造項目與人的情感鏈接

03 IP Creation: Building Emotional Connections Between the Project and Its Visitors

為了讓重慶之丘更具趣味性和互動性，宇合光年特別創(chuàng)作了一組以小貓為主角的情景雕塑IP形象，展現(xiàn)了小貓在重慶之丘的一天。這些雕塑巧妙地融入景觀設(shè)計，帶來不經(jīng)意間的驚喜，雕塑造型俏皮可愛，涵蓋愜意午后、魚趣、放松Chill一下、林間玩鬧等多個生活場景，成為視覺記憶點，幫助建立消費(fèi)者與項目之間的情感聯(lián)系。

To infuse City of Inspiration with charm and interactivity,Fun Connection developed a set of playful cat-themed sculptures as the project’s signature IP. These sculptures narrate a whimsical day in the life of a cat at Chongqing Hill, blending seamlessly into the landscape design. Featuring scenarios like lazy afternoons, fishing fun, chilling out, and forest play, the sculptures add unexpected delight, creating memorable visual anchors that forge emotional bonds between visitors and the project.  

每個雕塑采用局部樹脂、不銹鋼電鍍和鏡面不銹鋼等工藝制作，確保質(zhì)感和耐久性。它們散布在公共區(qū)域，為人們帶來意想不到的樂趣和溫馨時刻。通過這些IP形象，宇合光年成功地將商業(yè)空間轉(zhuǎn)化為一個富有故事性和互動性的社交場所，增強(qiáng)了項目的吸引力和品牌粘性。

Crafted with materials such as resin, electroplated stainless steel, and mirrored surfaces, each sculpture ensures durability and a high-quality finish. Strategically placed throughout public spaces, these pieces deliver moments of surprise and warmth, transforming the commercial area into a story-driven, interactive social hub. Through this IP, Fun Connection enhances the project’s appeal and strengthens its brand connection with visitors.